JSX
JSX is a hop-on jet service that provides point-to-point flights across Arizona, California, Colorado, Florida, Nevada, New Mexico, New York, and Texas. I was appointed as the lead product designer for their mobile application, tasked with a comprehensive redesign. The stakeholders aimed to create a mobile experience akin to Uber, specifically targeting solo and business travelers with recurring trips.
The goal was to create a comprehensive design refinement that feels both familiar and refreshed, providing users with an intuitive, engaging, and culturally sensitive digital experience.
Design Process:
Initially, I familiarized myself with the company's brand, products, business goals, and digital platforms. Following that, I went into the exploration phase, conducting competitive analyses of other airlines and travel companies while gathering design concepts from a variety of sources like apps/websites in industries not related to travel, maps, manuals, etc. Armed with these resources, I transitioned to the ideation phase, creating and refining my ideas using low fidelity wireframes.
Once I was satisfied with the ideas and designs, I presented them to the stakeholders and received their feedback. By taking note of their feedback and suggestions, I gained a deeper understanding of their vision and also helped them recognize any blind spots. We iterated through this process multiple times until we reached a common agreement. After that, I conducted tests and gathered user feedback, which provided more insights to refine the designs further.
After completing several rounds of exploration, ideation, and testing, I handed my designs over to the development team and helped with the development of the custom React components.
Results:
The JSX app has yet to receive an update, but positive feedback was received from user testing on several key features that I designed, including:
Clear and intuitive onboarding process, the interactive map for easy flight search, ease of navigation and seat selection process, straightforward payment and confirmation, appreciation for additional options to add car rentals and hotels within the booking flow.
Overall, the results indicated that the mobile app designs meet the needs of users looking to purchase flights in a fast, efficient, and convenient way.